Archive for March 11th, 2005

The Dow Jones Online Retail Report (subscription required) has just published a story entitled “Podcasts Are The New Blogs Of Alternative Media” by Michelle Tsai. I can’t link to it or quote the whole thing, but here’s where Michelle mentions IT Conversations:

Advertisers Follow The Audience

The podcasting world has already turned its attention to monetization through advertising and subscription fees, and podcast networks are in a land grab to acquire podcasts for exclusive distribution, said Doug Kaye, host of IT Conversations, whose series of shows about technology attract about 50,000 listeners each month. Groups like Podcast Network, which now has about 2,000 shows, [I didn't say that ...doug] have sprung up and are adding to their stable of programming as fast as they can, said Kaye.

Podcasters are not all of one mind when it comes to what form advertising should take, however. Kaye is in discussions with international consultancies and mobile handset makers about underwriting his shows with brief messages at the beginning or end of programs rather than full-on commercials.

…

One obstacle to advertising is the lack of information about who’s downloading the shows. IT Conversations’ Kaye said that while advertisers in most media expect detailed demographic information, those with experience in broadcast media will know that podcasters can’t provide the same.

http://www.djnewsletters.com/Product.aspx?fp=QNKI

Heading to Austin for SXSW and going to miss ETech in San Diego? Or maybe the other way around? Fear not! It’s no longer an either/or choice. Now you can have your cake and eat it, too.

Thanks to the incredible cooperation and goodwill of both O’Reilly Media and SXSW Inc., IT Conversations has secured the rights to bring you the keynote presentations of both of these top events of 2005. I’ll be rolling out the MP3s on a regular basis starting about April 1.

As for me, I’ll be at ETech — not that I wouldn’t have loved to be at SXSW just as much — so please come up and say Hello.

IT Conversations has been up pretty much non-stop for nearly two years, but earlier today the site was down for about three hours. My apoligies to our listeners. We haven’t diagnosed the cause yet, but the site is back up and stable. No hardware failures at least.